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ROYAL RED BUTTERFLY BUSH

Royal Red Butterfly Bush Summer Flower
Royal Red Butterfly Bush Summer Flower

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ROYAL RED BUTTERFLY BUSH

Buddleia davidii 'Royal Red'

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  THIS PLANT IS PROHIBITED IN THESE STATES: OR, WA (Details)

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Eco gallon Potted (SKU: 1894)
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(104) Call in Pre-Order - Details - Review Scheduled soon

List Price $45.00 Per Plant

2 gallon Potted (SKU: 3271)
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(51) Call in Pre-Order - Details - Review Scheduled soon

List Price $65.00 Per Plant

3 gallon Potted (SKU: 3272)
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List Price $85.00 Per Plant

5 gallon Potted (SKU: 3796)
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List Price $105.00 Per Plant

Root Pouch 3 gallon (SKU: 9177)
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List Price $85.00 Per Plant

Hardiness Zone: 5-9   ·   Mature Height: 4-5 Feet   ·   Mature Spread: 4-5 Feet

Some plants attract attention; Royal Red Butterfly Bush practically throws a garden party. Long, tapered flower clusters dress its arching branches in a saturated maroon-purple color that brings remarkable depth to the summer landscape. The blooms are sweetly fragrant and nectar-rich, turning the shrub into a lively gathering place for butterflies, hummingbirds, bees, and other passing pollinators. Gray-green, willow-like foliage provides a handsome backdrop that lets those jewel-toned flowers command the spotlight. Blooming through summer and often continuing into fall, 'Royal Red' keeps the show going when plenty of other flowering shrubs have already called it a season.

Royal Red Butterfly Bush grows with a loose, graceful personality rather than looking stiff or overly formal. Its long flowering stems naturally sweep outward, creating an airy silhouette that moves beautifully through perennial borders, pollinator gardens, cottage gardens, and sunny mixed plantings. An established plant can be expected to develop into a substantial flowering shrub, with its ultimate size influenced by climate, pruning, growing conditions, and winter temperatures. Give it plenty of sunshine and well-drained soil, and vigorous new growth can carry an impressive crop of fragrant flower panicles. Plant it where you can watch the visitors arrive—because once 'Royal Red' starts blooming, you probably won't be the only one admiring it.

Despite its regal name and extravagant summer display, Royal Red doesn't demand a royal staff to keep it looking good. Because its flowers develop on new growth, late-winter or early-spring pruning can help refresh its form and encourage vigorous flowering stems for the season ahead. Removing faded flower clusters can also encourage additional blooms while keeping the plant looking tidy. Rated to be cold hardy in zones 5–9, it combines dependable garden performance with the kind of flower power that has kept this classic cultivar in landscapes for generations. If your sunny garden could use more color, fragrance, movement, and wings, Royal Red Butterfly Bush is ready to hold court.

ROYAL RED BUTTERFLY BUSH Plant Characteristics

Bark Type*
• Rough
Flower Color*
• Purple
• Red
Flower Type*
• Fragrant
Growth Rate*
• Fast
Leaf Color Fall*
• Green
Leaf Color Spring*
• Green
Leaf Color Summer*
• Green
Leaf Type*
• Deciduous/Herbaceous
Plant Type*
• Shrub
Preferred Planting Season*
• Fall Planting
• Spring Planting
• Summer Planting
Propagation Methods*
• Cuttings or Divisions

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ROYAL RED BUTTERFLY BUSH Homeowner Growing & Maintenance Tips

  • Recommended Soil:
    • Plant in well-drained soil where excess water can move freely away from the root system.
    • Royal Red Butterfly Bush adapts to a range of soil types and can perform in clay when drainage is adequate.
    • Average garden soil is generally sufficient; excessively rich soil is unnecessary for strong flowering performance.
    • A layer of mulch can help moderate soil temperature and conserve moisture while establishing.

  • Sun Exposure:
    • Full sun is strongly preferred for vigorous growth, abundant flowers, and a fuller overall habit.
    • Aim for at least six hours of direct sunlight each day, with additional sun generally encouraging better flowering.
    • Too much shade may result in fewer blooms and looser, less attractive growth.

  • Irrigation Needs:
    • Water regularly after planting while the root system becomes established.
    • Once established, Royal Red Butterfly Bush has good tolerance for occasional dry periods.
    • Allow the soil to drain between waterings rather than keeping the root zone continually wet.
    • Avoid poorly drained or persistently soggy locations, especially during cool weather.

  • Feeding & Nutrients:
    • Butterfly bushes generally require only moderate fertility to grow and flower well.
    • A balanced, slow-release fertilizer applied in spring can support healthy new growth and summer flowering.
    • Avoid excessive fertilization, particularly high-nitrogen feeding that may favor leafy growth over flowers.

  • Pruning & Maintenance:
    • Royal Red flowers on new growth, making late winter or early spring the preferred time for major pruning.
    • Annual pruning can encourage vigorous fresh stems, abundant flowers, and a more attractive overall shape.
    • Remove faded flower clusters during the growing season to encourage repeat blooming and limit unwanted seedlings.
    • Remove damaged, weak, or dead growth as needed to maintain a healthy framework.

Family: Scropholariaceae · Common Name: Butterfly Bush

FREE with every plant purchased:

  • The Sooner Guarantee: For details, click here!
  • A pre-applied, pre-measured amount of time release fertilizer that keeps your plant well nourished for up to one year.
  • Pre-hydrated Hydro-Gels are included in the top of each container to use when planting as they help retain soil moisture, and plants will establish more quickly with less transplant shock. Plants will also survive drought-like conditions and accidental missed waterings better.
  • Planting and Care Instruction brochure.
  • Catalogs of new and exciting plant brands, such as Garden Debut® and Proven Winners®.

DIY Irrigation SuppliesWe use and recommend www.dripdepot.com for our irrigation needs, from simple to install micro and drip systems, to commercial grade irrigation parts and supplies.

Growing and Maintenance Tips for Buddleia

Butterfly Bush prefer well draining soils and will turn yellow and defoliate when kept overly wet. Flower color can vary slightly based on environmental conditions, i.e., temperatures, soil ph, sunlight, fertility.

Buddleia Interesting Notes

Butterfly Bush prefer well draining soils and will turn yellow and defoliate when kept overly wet. Flower color can vary slightly based on enviremental conditions, i.e., temperatures, soil ph, sunlight, fertility.

Interesting Notes About ROYAL RED BUTTERFLY BUSH

  • An American Royalty Story: Royal Red Butterfly Bush was bred by Karle A. Lucal and introduced by the Good & Reese nursery of Ohio. The cultivar was patented in 1942, giving this garden classic more than eight decades of documented history.
  • Royal Runs in the Family: Royal Red was bred using the older Royal Purple Butterfly Bush in its parentage. Royal Red later contributed its own genetics to additional butterfly bush breeding, including Nanho Purple, making it part of a notable horticultural family tree.
  • A Royal Seal of Approval: Royal Red earned recognition from the Royal Horticultural Society and has held its prestigious Award of Garden Merit. During RHS trials, its Award of Garden Merit was reconfirmed in 2010—a remarkable achievement for a cultivar introduced generations earlier.
  • Red Is in the Name, Not Quite the Paintbox: Despite the name Royal Red, its flowers are better described as rich maroon-purple or reddish-purple rather than true fire-engine red. The deep red undertones are precisely what give the blooms their unusually warm, saturated appearance among classic butterfly bushes.
  • Two Botanists Hidden in One Name: The botanical name Buddleia davidii honors two people: the genus commemorates English botanist Reverend Adam Buddle, while davidii honors missionary-naturalist Father Armand David, whose explorations in China brought attention to the species that eventually became a worldwide garden favorite.